Go over to your television right now and turn on Nickelodeon. Watch this channel for 10 minutes. Okay, maybe 15. In that time, you WILL see a commercial for Enfamil formula making ridiculous claims about their product. I know this because every time I turn on Dora or Diego, I see this offensive commercial. Enfamil’s official claim is that:
“Our new Triple Health Guard is found only in Enfamil Premium. The result of years of leading edge research, new Enfamil Premium is clinically proven to promote growth, improve* brain and eye development, and improve* respiratory and immune system outcomes.”
This claim is such egregious falsehood, in fact, that the National Advertising Division released this statement calling for Mead Johnson (who owns Enfamil) to “modify, discontinue certain claims for Enfamil Premium.” After an investigation into the claims, NAD made the following assessment:
Following its review of the evidence, NAD determined that the advertising at issue conveyed the message that that the product was the only infant formula that offered the three advertised benefits, a message that was not supported by the evidence in the record.
And not to worry, there’s already been a class-action lawsuit filed against Mead Johnson for claiming that they are the only formula who offers these benefits, when in fact, their formula is the same exact formula you’ll find in most generic tubs like Parent’s Choice or the Target brand..
This certainly isn’t the first time that Mead Johnson has tried to make fools out of their consumers. Remember, they’re now selling chocolate-flavored formula, just in case your formula-fed child’s risk of developing obesity or diabetes wasn’t quite high enough.
We, as consumers, can stop this madness. Blog this, tweet this, facebook this, and spread the word. As the author of this article pointed out, we blogging moms have the power to make our voices heard.
Help people understand why it’s important to stop purchasing from a company who tells lies to unsuspecting parents. Stop purchasing from a company who sells products that most people assume are an April Fool’s joke until they discover that no, in fact, Enfamil IS trying to sell your baby chocolate in a bottle. And if there was ever a better reason to promote breastfeeding, it’s to stop lining the pockets of a company whose scruples are non-existent, and has no problem affording the attorneys who will bail them out of the lies.
Who makes Target's? (*currently researching*) I checked today, and everything there is either Enfamil, Target's brand, or a Nestle-owned product. We have to do part-formula (primarily breastfeeding) and I want to make very good choices for formula.
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